Paris Saint-Germain has announced a major technology partnership with Google as the French champions continue expanding their digital strategy.
The agreement makes Google Gemini the club’s official smart assistant and Google Pixel the official smartphone partner of PSG, according to an announcement from the club.
The multi-million-dollar deal connects one of football’s biggest clubs with one of the world’s leading technology companies. The partnership aims to bring artificial intelligence tools and advanced digital services closer to the club’s players, staff, and supporters.
As part of the agreement, PSG will create a dedicated Google area at Parc des Princes, the club’s famous stadium in Paris. The space will highlight Google technology and provide fans with a new digital experience.
The partnership reflects the growing role of artificial intelligence in modern football. Clubs and sports organizations are increasingly using AI tools to improve performance analysis, manage information, and create engaging content for fans.
PSG has been investing heavily in technology and innovation as it continues to strengthen its global brand. The club believes digital partnerships can help improve fan connections and support new ways of experiencing football.
Google Gemini will serve as the club’s official smart assistant, offering AI-powered support as technology becomes a larger part of daily life in sports organizations.
Google Pixel will also become PSG’s official smartphone, creating new opportunities for digital content, photography, and behind-the-scenes experiences linked to the team.
The agreement comes as football continues to embrace artificial intelligence across different areas. Teams are using technology to study match data, improve decision-making, and develop new digital platforms for supporters.
The Premier League, for example, announced a partnership with Microsoft in 2025 to use Copilot technology across its digital platforms. The system provides data and statistics to enhance the way fans follow matches.
PSG’s agreement with Google follows this wider trend of sports organizations working with technology companies to create smarter and more interactive experiences.
The French club enters the partnership after a historic period on the pitch. PSG recently won the UEFA Champions League and secured another major achievement in European football.
The club’s success has increased its global popularity, making partnerships with major international companies more valuable.
Through the Google deal, PSG aims to combine football and technology while exploring new ways to connect with fans around the world.
The partnership also shows how artificial intelligence is becoming a key part of the sports industry. From fan engagement to data analysis, technology is changing how clubs operate both on and off the field.
With Google as a technology partner, PSG joins a growing list of major sports organizations using digital tools to improve their future.
