Reddit has overtaken TikTok to become Britain’s fourth most visited social media site.
The shift reflects changing search algorithms and growing demand for human-generated content.
According to Ofcom, Reddit’s UK reach has risen by 88% in two years.
Around three in five UK internet users now visit the platform.
Growth is strongest among younger users.
More than 75% of people aged 18 to 24 use Reddit, making it the sixth most visited site for that group.
A key driver has been changes to Google’s search algorithm, which now favours forum discussions.
Reddit’s content is also used to train AI models by Google and OpenAI.
Reddit says users increasingly value authentic advice on topics like skincare, parenting and sport.
Women now make up more than half of UK users.
Football discussions are booming, with Premier League subreddits gaining huge engagement.
The UK government has also joined the platform to share policy updates and host public Q&A sessions.
